Overview
Our Hospitality/Tourism Pathway prepares students for careers in the hospitality and tourism industry. Since it’s a primarily service-oriented industry, we focus both on the soft skills and hard skills necessary to succeed. Our students get the unique opportunity to gain first-hand experience through exposure to LCCA’s student-based enterprises, including Bistro, Corner Café, Get Gifted, Design 360, and Meetings & Events.
Main Topics
- Employability
- Marketing basics
- Food & beverage management
- Meetings & events
- Recreation & Tourism
- Transportation
- Travel & tourism
- HR
Expectations
Program Expectations
Course Descriptions
Marketing Principles 1
Prerequisite: None
Description: The foundational course for Marketing pathways and addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop a basic understanding of Employability, Foundational and Business Administration skills, Economics, Entrepreneurship, Financial Analysis, Human Resources Management, Information Management, Marketing, Operations, Professional Development, Strategic Management, and Global Marketing strategies.
Hospitality, Recreation & Tourism Essentials
Prerequisite: None
Description: Focuses on the basics of marketing and business in relation to the hospitality, recreation, and tourism industry in the U.S. and abroad. Students will study destination geography, world economies, and historical timelines related to major segments of the hospitality industry and will determine how the lodging industry uses marketing to achieve goals. The vital roles of group, convention and meeting planning, human relations, communications and ethics will be discussed along with the recreation industry segment. Course available only at Lanier College Career Academy (LCCA).
Hospitality, Recreation & Tourism Management
Prerequisite: Hospitality, Recreation & Tourism Essentials; Honors requires recommendation of Hospitality teacher Credit Type: L1 or L2; Core or elective credit
Description: Analyze operations, control systems, management structures, service levels, cost effective operations and related technology in the hospitality industry. Demonstrate skills in handling legal and liability issues and human resources functions and develop an innate understanding that exemplary customer service skills define success in the industry. Course available only at Lanier College Career Academy (LCCA).
Marketing, Sales & Service Work-Based Learning (WBL) Placement
Prerequisite: Approval by Work-based Learning Coordinator; teacher recommendations; age 16 or older; able to provide own transportation; & concurrently enrolled in a related course or previously taken a related course
Description: Develop transferable employability skills and awareness of workplace culture; mastery of a set of predetermined learning objectives identified with a training plan between the employer and student; understanding of the workplace and self-awareness of related career interests; identification of specific work tasks that will develop workplace competency, soft skills and portfolio development.
CTSO
DECA is a co-curricular organization that provides high school and college students with hands-on experience in business and prepares them for future careers in various fields. With a mission to prepare emerging leaders and entrepreneurs, DECA fosters the development of essential skills, professional growth, and industry connections.
Core Values:
DECA operates on four core values that guide its activities and programs:
- Integrity: Upholding the highest ethical standards in all situations.
- Teamwork: Collaborating and working effectively with others.
- Innovation: Encouraging creative thinking and embracing new ideas.
- Responsibility: Taking ownership and being accountable for actions and decisions.
Competitive Events:
DECA offers a wide range of competitive events where students can apply their knowledge and skills in various business areas. These events simulate real-world business scenarios and provide opportunities to demonstrate expertise in areas such as marketing, finance, hospitality, entrepreneurship, and more. Students can compete at the regional, state/provincial, and international levels.
Leadership Development:
DECA emphasizes leadership development by offering a variety of programs and activities that empower students to become effective leaders. These include leadership conferences, workshops, and training sessions where students learn valuable skills such as communication, teamwork, problem-solving, and decision-making.
Industry Partnerships:
DECA maintains strong partnerships with businesses, organizations, and industry professionals. These partnerships provide students with networking opportunities, mentorship, internships, and scholarships. DECA members can interact with industry leaders, gain insights into different industries, and build connections that can benefit their future careers.
Community Service:
DECA encourages its members to give back to their communities through various community service initiatives. DECA chapters often organize and participate in fundraisers, volunteer activities, and awareness campaigns to make a positive impact on society. Engaging in community service helps students develop a sense of social responsibility and enhances their leadership skills.
Professional Development:
DECA offers resources and programs to support the professional development of its members. These resources include educational materials, online learning platforms, conferences, and workshops focused on industry trends, business skills, and career readiness. Students can enhance their knowledge, build their resumes, and gain a competitive edge in the job market.
Benefits of Joining DECA:
By joining DECA, students can experience numerous benefits, including:
- Skill Development: Developing practical business skills relevant to today’s job market.
- Networking: Building connections with industry professionals and like-minded students.
- Competitions: Showcasing talents and gaining recognition at local, state/provincial, and international levels.
- Scholarships: Access to scholarships and financial aid opportunities for further education.
- Leadership Opportunities: Developing leadership abilities and gaining experience in leading teams.
- Career Exploration: Exploring various career paths and industries through DECA’s resources and programs.
How to Get Involved:
To join DECA or learn more about the organization, interested students can contact Mrs. McCarthy. DECA welcomes students from all academic backgrounds who have an interest in business, marketing, and entrepreneurship.
Certifications
At the LCCA, students complete two courses per year with certifications built in allowing them to gain resume-building experience and certifications while working towards their high school diploma.
- OSHA Teen Hospitality Certificate
- Google Digital Marketing Certificate
Student-Based Business
LCCA has multiple student-based businesses that Hospitality/Tourism pathway students are exposed to including Bistro, Corner Café, Design 360, Get Gifted, and Meetings & Events.
Instructors
Caroline McCarthy
caroline.mccarthy@hallco.org
Robin Owen
robin.owen@hallco.org
Pathway Guide
Lanier College Career Academy
2723 Tumbling Creek Rd.
Gainesville, GA 30504
Phone: 770-531-2330
Fax: 678-450-5978
Monday – Friday
8:00AM – 4:00PM
The Oaks
2719 Tumbling Creek Rd.
Gainesville, GA 30504
Phone: 770-532-3161
Fax: 770-532-3156
Monday – Friday
8:00AM – 4:00PM
Includes Bistro, Catering, Corner Cafe, Get Gifted, Design 360, and Meetings & Events.