Marketing/Promotions

Our Marketing/Promotions Pathway will gain an understanding of the importance of marketing in today’s society.  Students will develop skills related to communications, self-presentation, economics, marketing, social media marketing, basic design principles, sales, employability, career discovery, and ethical decision-making.  Students will learn about marketing plans and strategies businesses use to market their products and services.  Computer/technology applications and DECA activities are supported in this course and will be incorporated.  DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.

Main Topics

  •  Employability
  • Public Relations Campaign
  • Trends in Marketing
  • Costs of Media
  • Competitive Promotional Mix
  • Executing a Promotional Plan
  • Marketing Management
  • Multi-Media Marketing Strategy
  • Advertising Campaigns  
  • Analytics
  • Print and Digital Marketing
  • Online Advertising
  • Communication Strategies
  • Careers in Marketing

Pathway Guide